One of Americas cycling teams is set to have a new sponsor for this years big event. This morning, Columbia Sportswear Company and cyclings Team High Road announced a three-year partnership that will debut at the Tour de France in July. “We’re a big splash in the sport by coming in on one of the world’s greatest sporting events,” says High replica Tissot watch Road Sports owner Bob Stapleton. “And then we’re going full speed ahead.” Team High Road, now Team Columbia, is one of the most successful young teams in cycling.
Led by cycling superhero, George Hincapie, and accompanied by Kim Kirchen and Mark Cavendish, the team has enjoyed a successful 2008, and anticipates a good showing at the Tour de France. Columbia hopes the partnership will help spread its active apparel brand on the European stage. Team Columbia is one of the most diverse pro cycling teams, replica Corum watches representing 17 countries among its 42 riders. “This is an enormous opportunity for the company,” says Tim Boyle, Columbia’s president and CEO.
“The Tour de France has slightly larger global recognition than the Super Bowl.” While Stapleton might be a bit sad that his High Road Sports will now replica Ulysse Nardin watch play second fiddle to Columbia on the jerseys, he is excited about the partnership. “We’re going to be a strong international brand,” he says. “This is good for the team, good for the sport, good for everybody.” -Claire Napier Galofaro
